Houston website advertising can include a variety of methods for drawing targeted traffic to your business website. Among the principal ones is search engine optimization (SEO), an ongoing process that involves laying the foundation for and continuing to enhance the advertising of a site.
The goal of SEO is to get your website top listing in free, "organic" search engine results for specific key phrases, ones potential customers would use to search for the products and services your company offers. If you're a roofing contractor in Houston, you will want your website listed in search engine results when someone searches for phrases such as "Houston roofing contractor" or "roofing contractor in Houston."
Through skilled research, SEO helps determine what primary key phrases your website should target, and then a process of optimizing the site for those key phrases begins.
After selecting a site's primary key phrases, including one or two for each page to target, search engine optimization begins with a revision of each page's title, meta tags, header and alt tags. If you're unfamiliar with the terms, the title is what is shown at the top of a web browser when viewing a webpage and header tags (H1, H2, etc) are bolded titles on the page. Meta tags include a short description of what the page offers and list a few of the page's key phrases, whereas alt tags offer a short description of an image. Meta tags can only be seen when viewing the page's code. It's the same with alt tags, although these can be visible when first loading a page before the image is actually shown.
On-page SEO also includes other techniques such as adding key phrases to the text as needed and interlinking pages within a site using key phrases.
In addition to on-page search engine optimization, SEO can include building links back to a website, notifying search engines of the site, setting up sitemaps, listing the site in directories and more. Content development may also be a part of an SEO package, as well as other methods for building a successful website.
Although search engine optimization is a process that can takes months for results to be seen, it serves as an important part of website advertising. Through SEO, your advertising continues to grow as your site moves up in listings of search engine results.
If you're interested in hiring professionals to handle your website's SEO, contact top Houston search engine optimization and website advertising company, Directory One. In business since 1996, Directory One has the experience you need to get your website working and business growing through successful Houston website advertising. Call 713-269-3094 today to schedule a free, no obligation consultation.