Not too long ago a company's primary option for Houston website advertising consisted of paying for a banner ad on an established website with good traffic. Banner advertisers paid a specified sum each time someone visited the site hosting the ad or each time it was viewed, but had no guarantees that even one person seeing it would be interested in purchasing the products or services offered.
Website advertising today is much different. Although banner ads do still exist and some programs have improved greatly, a business wanting to advertise on the Internet today can launch their own website and draw the targeted traffic they need consumers who are actively searching for their products. Marketing a website is now where a lot of advertising dollars go, and it's where you can see a good return on investment.
With website advertising, a business can draw traffic almost immediately after launching a site and continue to increase traffic through the months and years to come.
Unless a business has already established a popular brand that lots of people will be searching for, a new website relies on a few different methods to begin drawing visitors. One such method is a pay per click advertising. Through a PPC campaign, a website gets listed as sponsored ads in search engine results for specific key phrases right away.
The website can also be advertised using article and press release distribution, and search engine optimization can be performed to start building the site's listing in organic (free) search engine results. Although good SEO can provide a better ROI, it can take months to see results, which is why a PPC campaign is beneficial to businesses wanting results much faster.
Videos also work wonders in drawing traffic. More people now search YouTube (popular site hosting videos) than Yahoo, so getting at least one optimized video online is certainly something to consider.
Before beginning the process of actually advertising a website you will want to consider the following:
Once you've answered these questions, you will have a better idea of how to move forward. If you plan to hire a website advertising company to assist in your efforts, be sure the company also considers the above questions in the beginning.
Houston website marketing firm Directory One offers a free website analysis and consultation that helps determine the answers to the questions listed above. Solutions for any issues found and options for website advertising can be discussed during this consultation. If you're interested in professional website marketing assistance, Directory One is the firm to contact.
To learn more about getting Houston website advertising started, schedule a free consultation without obligation by calling Directory One at 713-269-3094 today.