Houston website advertising can include several elements, one of which is videos. You may not think of videos as being important to website advertising, and in recent years they weren't, but in a short period the popularity of watching videos online has grown tremendously.
Today, more consumers use key phrases to search the popular video hosting site YouTube than on the search engine Yahoo, which was previously second to Google in the number of searches performed.
That means you should get at least one video on YouTube that is optimized for your site's primary key phrase(s). And, with so many people watching videos online, it stands to reason that they would enjoy seeing a video on your website.
By knowing how many people search YouTube using key phrases, you can easily see why your business needs an optimized video added to the popular site. The video will advertise your website, and those consumers interested in learning more will come to your site seeking it.
Plus, search engines now include videos in search results. That means if you distribute a video optimized for your key phrases, when someone searches for that key phrase a link to your video could be among the top listed results. For these reasons alone, videos should be included in your website advertising plans.
Website videos offer other marketing benefits as well. For instance, watching a video that introduces your company and the products or services offered can be much more interesting to a consumer than reading about it. Plus, the information is remembered more when seen and heard than simply read.
Although you still need ample text on a webpage, adding a video to your website can make consumers feel that they know you more, and can trust you. If you provide video testimonials from customers, the message in those videos will be more powerful.
Considering that the goal of website advertising is to increase business, then you can understand how videos can help accomplish that goal.
A number of companies offer video production services, but not too many also specialize in website advertising and have the search marketing experience you need to get your video seen by targeted potential customers. One company that does is Directory One.
As a top Houston website marketing and video production firm, Directory One can provide the video services your business needs and get those videos listed by search engines and noticed by potential customers.
Among professional video services offered by Directory One are:
If you're interested in learning more about how website videos can help with your Houston website advertising, contact Directory One today at 713-269-3094. As your business begins to grow, you will be glad you did